Google Ads That Bring Booked Jobs, Not Just Clicks
Search, Performance Max, Local Services Ads and call-only campaigns for local service businesses across ten markets. Built by a certified specialist who works on your account personally, every week.
- Search term audits that cut wasted spend in week one
- Call tracking and offline conversion imports so real jobs are counted
- Local Services Ads and Google Business Profile alignment
- Flat monthly fee, no percentage of ad spend
Free Google & Meta Ad Account Audit For Your Business
A written review of your Google Ads and Meta Ads accounts, delivered within 48 hours. No cost, no obligation, no contract.
- ✓Exactly where your ad budget is being wasted right now
- ✓Conversion tracking gaps hiding your real results
- ✓Quick wins you can action in the first week
Or message +91 88666 47324 directly on WhatsApp.
Why Most Local Google Ads Accounts Leak Money
Six issues show up in almost every audit I run. Any one of them can double your cost per lead.
Broad match with no negatives
Your budget pays for job seekers, students, DIY searches and competitors. A proper negative list is the single fastest fix.
Clicks counted as conversions
If page views or button clicks are the conversion action, Google optimises toward the wrong outcome and the numbers look better than reality.
One campaign for every service
Emergency plumbing and bathroom remodels do not share a budget, a bid or an intent. Mixing them buries the profitable half.
Performance Max left on autopilot
Without asset group discipline, brand exclusions and audience signals, PMax quietly eats budget on cheap, useless placements.
No location or schedule control
Ads running at 2am in a suburb you do not service. Radius targeting and ad schedules exist for a reason.
Traffic sent to the homepage
A homepage answers ten questions. A landing page answers one and asks for the call. That gap is usually worth 30 to 60 percent of conversion rate.
What I Build and Run
The right mix depends on your service, ticket size and market, not on what is fashionable this quarter.
Search campaigns
Exact and phrase match structured by service and intent, with tight ad groups and responsive search ads written for the local buyer.
Local Services Ads
Google Guaranteed setup, badge verification, review flow and lead dispute management for eligible home service and legal verticals.
Performance Max
Asset groups per service line, brand exclusions, audience signals and search theme control so PMax works with search instead of cannibalising it.
Call-only and call extensions
For emergency services where a form is friction. Call tracking, call recording where legal, and qualified-call reporting.
Display and remarketing
Cheap re-engagement for people who visited, priced-shopped and left without calling.
YouTube for local
Short creative for high-consideration services like solar, dental implants and legal, where trust has to be built before the enquiry.
The First 90 Days
What actually happens once you sign off, week by week.
Week 1: Audit and tracking
Full account and conversion tracking review. Google Tag setup verified, call tracking installed, GA4 and Google Ads conversions reconciled so we trust one number.
Week 2: Rebuild and launch
New campaign structure, keyword research by service and geo, negative keyword base list, ad copy written, extensions built, landing page fixes briefed.
Weeks 3-6: Cut and tighten
Daily search term review in the early weeks. Bad queries excluded, budget shifted to the ad groups producing calls, bidding strategy moved once conversion volume allows.
Weeks 6-10: Landing page work
Conversion rate testing on the highest-spend pages. Headline, proof, form length and call button placement.
Weeks 10-12: Expand
New services, new suburbs, PMax or Meta layered in once the core search campaign is profitable and predictable.
Ongoing: Hold the line
Competitor bid pressure, seasonality and Google changes are constant. Weekly optimisation is what keeps the cost per lead where we got it.
If It Is Not Tracked, It Is Not Managed
Most accounts I inherit are optimising toward a number that has nothing to do with revenue. Form views counted twice. Phone calls counted as conversions when someone hung up in four seconds. Every platform reporting a different total.
Before any budget decision, tracking gets rebuilt: server-side where it helps, call tracking with a qualified-duration threshold, and offline conversion imports from your CRM so Google learns which leads actually became jobs.
That last part is where the compounding happens. Once Google knows the difference between a lead and a customer, smart bidding starts finding you more customers instead of more leads.
- GA4 and Google Ads conversions reconciled
- Call tracking with duration thresholds
- Offline conversion import from your CRM
- Consent mode and enhanced conversions where required
Metrics That Get Reported
Cost per qualified lead
Not cost per click, not cost per raw form fill.
Booked job rate
Where your CRM allows, leads are tracked to close.
Impression share lost to budget
Tells us when scaling is the right move.
Search term waste ratio
Percentage of spend on queries we did not intend to buy.
Google Ads Managed Across Ten Markets
Local competition, currency, seasonality and search behaviour differ in every one of these markets. Campaign structure and bidding are adjusted accordingly, not copy-pasted.
What Local Business Owners Say
Real feedback from owners and agency partners across ten markets.
He found $2,100 a month of wasted spend in the first audit. We had been with two agencies before that never mentioned it.
Local Services Ads plus a rebuilt search campaign doubled our booked consults without raising the budget.
The reporting is the first I have actually understood. Leads, cost, and what he is changing next week.
Frequently Asked Questions
Do I need a big budget to start?
For most local service businesses, $1,500 to $3,000 per month in ad spend is the practical floor for search. Below that, data comes in too slowly to optimise well. Emergency services in small markets can sometimes work on less.
Can you fix my existing account instead of rebuilding it?
Often yes. If the structure is sound and only tracking and negatives are broken, a repair is faster and keeps your conversion history. I will tell you which is better after the audit.
What is your fee based on?
A flat monthly retainer. I do not take a percentage of ad spend, because that rewards me for spending more of your money rather than spending it better.
Do you manage Local Services Ads?
Yes, including Google Guaranteed verification, review generation flow and disputing unqualified leads, in the countries and verticals where LSA is available.
How do you handle Performance Max?
With brand exclusions, separate asset groups per service, audience signals and search theme control, and always alongside a proper search campaign so PMax is not stealing credit for brand traffic.
Will you talk to my sales team?
Yes. Lead quality feedback from whoever answers the phone is more valuable than any platform metric. A short monthly loop with your front desk changes what we bid on.
What happens if I want to leave?
Thirty days notice. The account is yours, the tracking stays in place, and I will hand over a written state-of-the-account document so the next person is not starting blind.
Do you offer white label Google Ads for agencies?
Yes, that is a separate service with its own page and its own reporting setup under your brand.
Get a Free Google Ads Audit
Read-only access is enough. You get a written breakdown of wasted spend, tracking gaps and the three changes worth making first.