You Are Not Short of Leads.
You Are Short of Installations.
Most solar businesses are already spending on ads. The money does not disappear on the platform. It disappears between the click and the signed order, and nobody in the reporting shows you where.
- Enquiries that ask for price and never answer the phone again
- Sales team burning days on people who will never pay for a system
- No idea which campaign produced last month’s actual installations
- Budget rising, orders flat, and no straight answer from the agency
I rebuild solar ad accounts around one number: cost per signed installation. Your accounts, pixel and lead history stay in your name. Month to month, no lock-in.
Free Audit: Find the Revenue Your Solar Ads Are Losing
Send me access. Within 48 hours you get a written breakdown of where spend is going and what it is costing you in lost orders.
- The exact searches wasting budget on people who will never buy
- The tracking gaps hiding your real cost per installation
- Three fixes you can apply this week, with or without me
Or message +91 88666 47324 directly on WhatsApp
The Leads Are Not the Problem.
What Happens After Them Is.
Five things quietly eat the revenue of almost every solar business running ads, in every market I work in. None of them show up in a standard agency report.
You Pay For Curiosity
Students, job seekers, dealership hunters and “just checking rate” searchers eat the daily budget before a genuine buyer ever sees your ad.
Your Sales Team Is Exhausted
Chasing unqualified enquiries all day kills follow-up speed. The serious buyer who called at 11am gets a callback at 6pm, by which time a competitor has already visited.
Nobody Knows What Works
Calls and WhatsApp taps go untracked, so budget keeps flowing to the campaign with the cheapest clicks instead of the one producing signed orders.
You Compete Only on Price
When the ad says nothing except “best price”, the enquiry arrives already comparing you to the cheapest quote in the city. Margin dies before the site visit.
You Do Not Own the Asset
Agency-owned accounts mean every rupee of learning, every pixel audience and every past enquiry walks out of the door the day you leave.
Same Budget. Different Revenue.
Solar has a high ticket size, so small changes in the funnel move real money. Here is what a typical residential installer’s month looks like before and after the account is rebuilt, at an average order value of $8,000.
Fewer enquiries. More installations. The budget did not change — the quality of who saw the ad and the speed of follow-up did. Figures are an illustration of the funnel logic at an $8,000 average order value, not a promise. Your own ticket size, currency and close rate will produce different numbers.
Six Levers That Turn Ad Spend Into Solar Revenue.
Not more traffic. Better economics on the traffic you are already paying for.
Cut the Spend That Cannot Buy
Search terms are reviewed every week. Job, course, dealership, repair, DIY and scheme-only traffic gets blocked, and that budget moves to searches with real purchase intent. Same spend, more buyers.
Qualify Inside the Ad
Roof type, ownership, city, system size and budget are filtered in the ad and the form itself, so your team spends its day on people who can actually sign.
Track to the Order, Not the Click
Calls, forms and WhatsApp taps are tracked properly, and your closed orders are fed back into the account. Google and Meta then optimise towards buyers instead of cheap clicks.
Sell Payback, Not Price
Ads built around savings per month, payback period, EMI, subsidy clarity and warranty give your sales team a reason to hold price instead of discounting to win.
Recover the Ones Who Went Quiet
Most solar buyers take weeks to decide. Remarketing on Meta, YouTube and Display keeps you in front of every enquiry that stalled, so the follow-up is not left to memory.
Push Budget Into What Pays
Each week, budget shifts towards the campaigns, cities and system sizes producing orders, and away from the ones producing conversations. That compounding is where the growth comes from.
Everything Behind Those Levers, Done For You.
Twelve areas of work in every solar engagement. All of it inside your own accounts, all of it aimed at cost per signed order.
Account Audit & Clean-Up
The wasteful campaigns get paused in week one, before anything new is built. Fastest money you will save.
Competitor & Offer Research
What rivals in your city promise on subsidy, EMI and warranty, and the angle they have left open for you.
Buyer Intent Keyword Mapping
Separating price browsers from “rooftop solar installation near me” buyers, and bidding accordingly.
Campaign Structure
Residential, commercial and product lines split so a low-value segment can never eat a high-value budget.
Ad Copy That Pre-Sells
Savings, payback, subsidy and warranty in the ad, so the enquiry arrives already half convinced.
Bidding & Budget Pacing
Bid strategy, city radius and ad scheduling matched to the hours your team can actually answer the phone.
Full Conversion Tracking
Calls, forms, WhatsApp taps and survey bookings wired into GA4, Google Ads and the Meta pixel.
Offline Conversion Feedback
Your signed orders sent back into the platforms so bidding learns what a real customer looks like.
Negative Keyword Control
Weekly removal of the job, course, dealership and free-scheme traffic that drains Indian solar budgets.
Remarketing Sequences
Structured follow-up across Meta, YouTube and Display for the long solar decision cycle.
Landing Page Guidance
What your page must show before traffic hits it: proof, pricing logic, subsidy clarity, one fast enquiry path.
Weekly Reporting & Review
Enquiries, surveys, orders and cost per order in plain language, plus exactly what changes next week.
Every Stage of a Long Solar Decision.
A homeowner rarely buys on the first click. Search catches them when they are ready. Everything else keeps you in the room until then.
Google Search Ads
The buyer already collecting quotes. Highest intent, highest close rate, defended first.
Local & Call Campaigns
Calls from homeowners inside your installation radius, timed to when your team can answer.
Performance Max
Run with proper asset groups, audience signals and exclusions, not as a lazy catch-all.
Meta Ads
Demand creation for homeowners, societies and factory owners who have not started searching yet.
YouTube & Display
Installation walkthroughs and customer proof that keep stalled enquiries warm for weeks.
Measurement & Attribution
GA4, Tag Manager, Meta pixel, call tracking and order data fed back from your lead sheet or CRM.
Built for Solar Businesses With Capacity to Fill.
If your team can install more than it is installing today, this is the gap I work on.
Each Segment Buys Differently. So It Is Sold Differently.
A homeowner wants payback. A factory owner wants tariff maths. A society wants a proposal. One campaign cannot speak to all three.
Residential Rooftop
Sold on monthly saving and payback, not on price per watt.
Commercial Rooftop
Offices, schools and hospitals carrying a heavy monthly bill they want removed.
Industrial & MSME
Larger tickets, longer cycles, decided on tariff and ROI. Worth its own budget.
Housing Societies
Committee decisions that need a proposal path, not an impulse enquiry form.
Subsidy-Led Demand
High volume, low quality if handled carelessly. Filtered so only installable enquiries reach you.
Hybrid & Battery Storage
Backup-led buyers in cut-prone areas, where reliability outsells price.
Dealer & Distribution
Bulk and franchise enquiries from installers, kept separate from consumer traffic.
AMC, Cleaning & Service
Recurring revenue from systems already sitting in your service area.
Solar Ads Management Across Ten Countries.
Solar is not one market. The incentive, the tariff, the language and the objection change at every border. Pick your country to see what actually changes inside the account.
India
PM Surya Ghar subsidy demand
United States
Post-25D lease and PPA selling
Australia
Cheaper Home Batteries rebate
United Kingdom
0% VAT and Smart Export Guarantee
Germany
Einspeisevergütung and self-consumption
Netherlands
Net metering ends 1 January 2027
Spain
Autoconsumo and IBI bonificación
Canada
Provincial rebates and net billing
United Arab Emirates
Shams Dubai and net metering
South Africa
Grid reliability and Section 12B
Google & Meta Ads for Solar Companies in India
India is a volume market with thin margins, so the whole job is filtering. Subsidy interest under PM Surya Ghar Muft Bijli Yojana brings enormous search volume, much of it from people who want a free system rather than an installation. Campaigns are built to state the subsidy honestly while qualifying for roof ownership, sanctioned load and city.
What changes in a India account
- WhatsApp is the primary lead channel, so click-to-WhatsApp tracking matters more than form fills
- DISCOM net metering timelines are a common objection, and answering them in the ad shortens the sales cycle
- Regional language ad copy in Gujarati, Marathi, Hindi and Tamil consistently lowers cost per qualified enquiry
- Dealer and franchise searches must be split out or they contaminate the consumer campaign
Typical working budget
₹75,000 – ₹2,00,000 / month in media spend, excluding management. Main cities worked: Ahmedabad, Surat, Pune, Jaipur, Hyderabad, Delhi NCR.
Search themes covered: solar company in Ahmedabad, rooftop solar installation near me, PM Surya Ghar registration, 3 kW solar system price, solar dealership.
Google & Meta Ads for Solar Companies in United States
The 30% federal residential credit under Section 25D ended on 31 December 2025, so the US pitch has moved to third-party ownership and state programs. Ads that still lead with “30% federal tax credit” now generate confusion and refunds requests. Copy is rewritten around lease and PPA structures, state incentives and monthly bill comparison.
What changes in a United States account
- Solar is one of the most expensive keyword sets in Google Ads, so wasted clicks are punished harder here than anywhere else
- Lead aggregators bid the same terms, so differentiation and Local Services style trust signals carry the campaign
- Credit qualification is the biggest drop-off point, so it is filtered before the appointment, not after
- State-level programs in NY, NJ, MA and IL deserve their own campaigns and their own copy
Typical working budget
$5,000 – $25,000 / month in media spend, excluding management. Main cities worked: Phoenix, Houston, Tampa, Denver, Sacramento, Newark.
Search themes covered: solar installers near me, solar panel company [city], solar lease vs buy, best solar company [state], commercial solar installation.
Google & Meta Ads for Solar Companies in Australia
Australia has the highest rooftop penetration in the world, so the growth is no longer first-time panels. It is batteries and system upgrades. The federal Cheaper Home Batteries Program, delivered through small-scale technology certificates, changed on 1 May 2026 with a faster decline and tapering by battery size, which makes urgency a legitimate ad angle rather than a fake one.
What changes in a Australia account
- Battery and upgrade campaigns need separating from new-installation campaigns, they convert on completely different arguments
- STC discounting is already assumed by buyers, so quality of install and warranty carry the ad instead
- Retailers who lead on cheapest per kW attract the worst leads, positioning on approved retailer status works better
- State schemes in NSW, VIC and SA justify state-level campaign splits
Typical working budget
A$4,000 – A$15,000 / month in media spend, excluding management. Main cities worked: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast.
Search themes covered: solar installers [city], solar battery rebate, home battery installation, 6.6kW solar system, commercial solar Australia.
Google & Meta Ads for Solar Companies in United Kingdom
UK buyers are cautious and heavily research-driven, so the ad has to survive scrutiny. Zero-rated VAT on installation and Smart Export Guarantee payments are the two things most enquiries ask about, alongside whether means-tested help under the Warm Homes Plan applies to them, now that ECO4 has wound down.
What changes in a United Kingdom account
- MCS certification and insurance-backed warranty are the strongest trust signals to put in the ad, not price
- “Free solar panels” searches are high volume and almost entirely unqualified, they get blocked early
- Battery and EV charger attach lifts average ticket, and deserves its own remarketing sequence
- Long consideration windows make YouTube and Display remarketing unusually profitable here
Typical working budget
£3,000 – £12,000 / month in media spend, excluding management. Main cities worked: London, Manchester, Birmingham, Bristol, Leeds, Glasgow.
Search themes covered: solar panel installers near me, solar panels cost UK, MCS certified installer, solar battery storage, commercial solar PV UK.
Google & Meta Ads for Solar Companies in Germany
Germany rewards precision. Buyers arrive already knowing about Einspeisevergütung rates, the zero VAT rate on residential systems, and how the Solarspitzengesetz changed the economics of feeding in versus storing. Vague ad copy is punished. So is sloppy consent handling, because tracking without proper DSGVO consent breaks the data before the campaign even starts.
What changes in a Germany account
- Consent Mode and a compliant CMP are set up first, otherwise conversion data is unusable and reporting misleads you
- Copy in German written by someone who understands the tariff maths, not translated marketing English
- Heat pump and Wallbox cross-sell raises project value and is a natural remarketing angle
- Balkonkraftwerk traffic is cheap but rarely turns into a full installation, so it is separated or excluded
Typical working budget
€4,000 – €15,000 / month in media spend, excluding management. Main cities worked: Berlin, München, Hamburg, Köln, Stuttgart, Frankfurt.
Search themes covered: Photovoltaik Anlage kaufen, Solaranlage Kosten, PV Anlage mit Speicher, Solarteur in der Nähe, Gewerbe Photovoltaik.
Google & Meta Ads for Solar Companies in Netherlands
The salderingsregeling, the net metering arrangement that made Dutch rooftop solar so attractive, ends on 1 January 2027. Combined with feed-in charges from energy suppliers, this has flipped the conversation from panels to home batteries and self-consumption. That is a genuine, dated deadline and it makes Dutch campaigns unusually responsive right now.
What changes in a Netherlands account
- Thuisbatterij campaigns are run separately from panel campaigns, the buyer and the maths are different
- Existing solar owners are a distinct, highly profitable audience for battery retrofits
- Copy answers terugleverkosten directly, because that is the question in the buyer’s head
- Dutch-language ads only, English copy noticeably underperforms even in a high-English market
Typical working budget
€3,000 – €12,000 / month in media spend, excluding management. Main cities worked: Amsterdam, Rotterdam, Utrecht, Den Haag, Eindhoven, Groningen.
Search themes covered: zonnepanelen offerte, thuisbatterij kopen, zonnepanelen installateur, salderingsregeling stopt, zakelijke zonnepanelen.
Google & Meta Ads for Solar Companies in Spain
Spanish demand is heavily shaped by local incentives. Subvenciones vary by comunidad autónoma, and the IBI bonificación differs from one municipality to the next, which means a national campaign with one message is always slightly wrong for everyone. Campaigns are split by region so the incentive named in the ad is the one that buyer can actually claim.
What changes in a Spain account
- Region-level campaign splits are not optional here, they are where the efficiency comes from
- Baterías are the upsell that decides project value, and are worth their own campaign
- Excellent irradiation means payback arguments are strong, so lead with years to payback
- Comunidades and community self-consumption projects are a separate, higher-ticket segment
Typical working budget
€3,000 – €10,000 / month in media spend, excluding management. Main cities worked: Madrid, Barcelona, Valencia, Sevilla, Málaga, Zaragoza.
Search themes covered: placas solares precio, instaladores placas solares, autoconsumo fotovoltaico, subvención placas solares, batería solar.
Google & Meta Ads for Solar Companies in Canada
With the federal Greener Homes grant no longer taking new residential applications, Canadian solar economics are set almost entirely at provincial level. Alberta, Ontario, British Columbia and Saskatchewan each have different net metering or net billing rules, different utilities and different payback maths, so one national campaign will always misprice three provinces out of four.
What changes in a Canada account
- Provincial campaign splits with province-specific copy and landing sections
- Winter output and snow-load objections are answered in the ad, not left to the sales call
- Agricultural and commercial rooftop is a strong, under-served segment in the prairies
- Financing availability is often the deciding factor and belongs in the headline
Typical working budget
C$4,000 – C$15,000 / month in media spend, excluding management. Main cities worked: Toronto, Calgary, Edmonton, Vancouver, Ottawa, Winnipeg.
Search themes covered: solar panels [province], solar installer near me, net metering Ontario, solar panel cost Canada, commercial solar Alberta.
Google & Meta Ads for Solar Companies in United Arab Emirates
The UAE is a commercial and industrial market first. Villa rooftop exists, but the money is in warehouses, factories, schools and hospitality. Shams Dubai under DEWA governs connection in Dubai, with separate rules under Etihad Water and Electricity in the northern emirates, so approved-contractor status is the single strongest credential to put in an ad.
What changes in a United Arab Emirates account
- Lead generation targets facility managers and owners, so LinkedIn-style qualification questions belong in the form
- English and Arabic ad copy, tested separately rather than assumed
- DEWA or FEWA approved contractor status is the trust signal that wins the click
- Long B2B sales cycles make remarketing and case-study content essential, not optional
Typical working budget
AED 15,000 – AED 60,000 / month in media spend, excluding management. Main cities worked: Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah.
Search themes covered: solar company in Dubai, DEWA approved solar contractor, commercial solar UAE, rooftop solar Abu Dhabi, solar installation Sharjah.
Google & Meta Ads for Solar Companies in South Africa
South African demand is driven by reliability first and savings second. Households and businesses buy to keep the lights on, which means inverters and batteries lead the conversation and panels follow. On the business side, the Section 12B and 12BA capital allowances remain the core financial argument for commercial installations.
What changes in a South Africa account
- Backup and hybrid systems are advertised on uptime, not on payback period
- Finance, rent-to-own and subscription offers materially change conversion rate and belong in the ad
- Commercial campaigns lead with the tax allowance, residential campaigns lead with load reliability
- Installer certification and compliance certificates are strong differentiators in a crowded market
Typical working budget
R30,000 – R120,000 / month in media spend, excluding management. Main cities worked: Johannesburg, Cape Town, Durban, Pretoria, Port Elizabeth.
Search themes covered: solar installers Johannesburg, solar system price South Africa, inverter and battery backup, commercial solar Section 12B, solar company Cape Town.
Incentive and scheme details change often. Everything above reflects the position in 2026 and is checked before it goes into an ad. If a scheme has moved, the copy moves with it.
Four Steps. Waste Stops in Week One.
No three-week onboarding before anything happens. Here is exactly what the first month looks like.
Understand the Economics
Average ticket, margin, close rate, service area and how many installations your team can actually deliver. Everything after this is built on those numbers.
Stop the Bleeding
The wasteful campaigns and search terms get cut in the first week, and tracking is rebuilt so the next rupee spent is measurable.
Rebuild & Launch
New structure, intent-led keywords, qualifying ad copy and remarketing live inside your own accounts.
Feed Orders Back & Scale
Your closed orders go back into the platforms every week. Budget moves towards what produces revenue and away from what produces conversations.
Two Ways to Engage. One Standard of Work.
- Google Ads and Meta Ads managed end to end
- Tracking built and verified before any budget increase
- Weekly reporting on enquiries, surveys and cost per order
- Direct WhatsApp access to me, not a support queue
Lock-In
Contract
- You stay client-facing, I deliver the solar campaigns
- Reports carry your branding
- I never contact your clients directly
- NDA signed before any account access
Advertising spend is paid directly to Google and Meta with your own card. I never mark up media. Either side can stop with 15 days notice.
Why Solar Businesses Move Their Account to Me.
Specialist, hands-on execution instead of a rebranded account manager.
Revenue Is the Scoreboard
Cost per enquiry is a diagnostic, not a goal. The number that matters is what it costs you to book an installation.
Specialist, Not Generalist
Paid search and paid social only. No SEO retainer or website rebuild bolted onto your invoice.
Your Account Stays Yours
Accounts, pixels, audiences and every enquiry generated stay in your name from day one.
Tracking Before Scaling
Budget only goes up once the data is trustworthy. Scaling a broken account just loses money faster.
You Talk to Me Directly
The person you speak to is the person inside your account. No layers, no handover to a trainee.
Honest Reporting
If a month goes badly you hear it from me first, along with what is changing next week.
Most Solar Agencies vs HS Media.
The same eight things come up in every conversation with a solar business owner.
Straight Answers Before You Spend Another Rupee.
My leads are cheap but nobody converts. Can you fix that?
That is the most common reason solar businesses contact me. Cheap leads usually mean broad targeting picking up people who were never going to install. The fix is intent-led keywords, qualification inside the ad and form, and feeding your actual orders back into the platforms so bidding chases buyers instead of clicks.
Do you offer a free audit?
Yes. I review your existing Google Ads and Meta account and send a written breakdown within 48 hours, showing where spend is being wasted and what it is costing you in lost orders. No obligation and no call required to receive it.
Is advertising spend included in your fee?
No. You pay Google and Meta directly from your own card. My fee covers management only, and I never mark up media.
What monthly ad budget does a solar campaign need in India?
For residential rooftop in a single city, a realistic starting point is around one lakh per month on Google plus a smaller Meta budget. Commercial and EPC targeting can start lower because volumes are smaller and ticket sizes are larger. If your budget is well below that, I will tell you before we start rather than take the retainer.
How soon will I see more installations?
Wasted spend usually stops in the first week. Enquiry quality typically shifts within two to three weeks. A stable, improved cost per signed order usually takes four to eight weeks, because that is how long the solar decision cycle itself runs.
Can you handle subsidy-driven enquiries without attracting time wasters?
Yes, with care. Subsidy interest brings volume but also scheme-only enquiries. The subsidy is mentioned honestly in the ad while the copy and form still filter for people who own the roof and are ready to install.
Will this change how my sales team works?
Slightly, and it matters. I need your team to mark each lead good or junk and to record which ones sign. That feedback is what lets the campaigns learn. It takes minutes a day and it is where most of the improvement comes from.
Can you manage an existing account?
Yes, and it is usually faster. Existing history, conversion data and search terms give a clear starting point rather than building from zero.
Do you run solar campaigns outside India?
Yes. I manage Google Ads and Meta Ads for solar businesses in India, the United States, Australia, the United Kingdom, Germany, the Netherlands, Spain, Canada, the UAE and South Africa. Each account is built around that country’s own incentives, tariff structure, language and objections. Work is remote and coordinated over WhatsApp, email and scheduled calls in your timezone.
How do you handle a country you have not worked in before?
The audit comes first and it is free. If the market has a scheme or tariff structure I do not already know, I research it and confirm it with you before a single ad goes live. If I do not think I can beat what you have, I will tell you rather than take the retainer.
Do you guarantee a number of orders?
No, and be careful with anyone who does. What I commit to is proper structure, verified tracking, weekly optimisation and honest reporting on what each order is costing you.
Will I own my ad accounts?
Yes. Everything is created in your name. If we stop working together, the accounts, pixel data and lead history stay with you.
Tell me what you install, which cities you cover and what you spend now. Within 48 hours you get a written audit showing the waste and the fixes, free.